The black eagle, icon of Tecate beer, represents individuals of dual Mexican heritage in the brand’s latest ad campaign which targets Mexican Americans in the sunbelt states.
One of their ads subverted the controversial “Trump wall” to be a counter for beer to bring populations both north and south together.
Their black eagle co-starred in the ads alongside Mexican superstar boxer Camelot Alvarez, of recent notoriety after his draw match against Gennady Golovkin
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